- To provide top-quality education programs and excellent services to deliver them
- To improved communities’ standards of education
- To form strong partnerships with businesses whose goals and values seek to improve education
- To seek out new, creative and innovative ways to improved education and the businesses which provide it
- To provide excellent customer service
- To be a desirable and exceptional place to work for all members of staff
- Increase the value of the business and profitability for its shareholders
